Engagement Program

A strategic tool to engage consumers,

via Web and App

ONGAGEMENT is an engagement consulting company that operates B2B & B2C engagement programs with an integrated approach of strategy, technology and operational management.

Consumers receive points by engaging with Equanto to exchange for prizes.

Benefits

+ Sell-Out recommendation

The professional captures a photo of the invoice in the sales process and submits it to earn points. The more you sell, the more points you earn.

+ Display at the point of sale

Create challenges where professionals are rewarded for submitting photos of their products on the showcase. Promote competition with photo galleries.

+ Training and questionnaires

Launch trainings with the click of a button. Find out the professionals' level of knowledge in real time.

+ Ecological and simplified

Simplify processes. All sell-out campaigns can be carried out in digital format.

Gamification in the DNA

Boost results using gamification techniques: levels; medals; ranking; missions and games.

Notas de aniversário

Foto: John Doe

Revista de moda

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Linhas embaçadas

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What the clients are saying

"The solution that responds to the challenge of interacting with our customer in an increasingly demanding context, with creativity, adaptability and permanent support."

José Cardoso

Business Unit Manager at Alter group (Nutribén)

"Proactively always looking for new solutions to innovate and create value for the customer, optimizing the technology performance to the maximum."

Joana Ferreira Pinto

Digital Marketing Manager at NAOS group (Bioderma - Esthederm - Etat Pur)

"A highly effective partner that ensures the necessary involvement with pharmacy teams, in a joint development perspective"

José Pós-de-Mina

Marketing and Sales Director at Peroxfarma (OMRON)

Dashboard

CRM | Statistics | Automated Communication

Get a unified view of the user profile, with real-time statistics and benefit from automated communication via email, SMS, push and popup. Dashboard for integral management of the loyalty program (contents; prizes; engagement dynamics).

What is the investment value?

The collaboration proposal assumes the value of 1.650€/month (by project/by country) or €1,250/month + VAT (if more than 3 countries join this proposal for 2023). Annual billing.

Services included: strategic consulting, full technology features, operational monitoring, reporting (standardized monthly basis), daily support for program users (via chat) and design (graphic adaptation aligned with the program's graphic identity).

The proposal also includes 5,000 users capacity, SMS and pending approval participations (texts/images/invoices validated). Each additional SMS costs €0.09 and each additional user or pending approval participation costs €0.24.

Note: ONGAGEMENT is transparent in its pricing and has no "hidden" values.
What is the budget for prizes?

Each program has its particularities and it is difficult to generalize. However, it is necessary to understand that when awarding points, points represent money (cost of prizes).

The basis of the credited points/required points ratio for a reward must be financially balanced.

Normally, in B2B programs it is common to see a ratio of €20 in sales to €1 in premium (5% of the PVPR).

For greater cost control, you can also choose to define a stock quantity of prizes.

In the awards gallery, you can include branded products, merchandising or digital vouchers (FNAC; Pingo Doce; Galp; SportTV; Uber, among many others).

We also suggest the formulation of specific campaigns to attract registered people or to stimulate involvement, in which there is a direct prize offer.
What is possible to set up?
The basic structure of the website/app adapts to the brand's graphic identity. Despite being a fixed structure, with the advantage of having a user experience validated by thousands of users daily, it allows enormous flexibility in terms of customization of:
- colors
- images
- dynamics
- contents
Here you can see all the possible customisations and their respective dimensions.
Which engagement dynamics are available?

We have more than 20 types of engagement dynamics that can be consulted here.
How long does it take for initial set up and what materials to send?
From the moment the ONGAGEMENT team receives the necessary information, it is able to implement the program within 72 hours.

Required info:
- What are the extra questions in the register (ex: title; Pharmacy ID)
- How do you want access to be made (platform open to registration or limited by invitation)
- Guest point of sale panel
- Definition of initial dynamics
- Sender authorisation for sending communications
Which integrations are possible?

The ONGAGEMENT API is integrated with Zapier to allow automatic synchronisation of information between web apps or to send data to CRM (Salesforce; Microsoft Dynamics; Sugar and others). Additionally, the API supports webhooks and we can implement customisations. Documentation pending request.
How does ONGAGEMENT comply with data protection requirements?

ONGAGEMENT is currently in the process of certification for ISO 27001, being the international reference standard for the management of Information Security.

Our solution is in line with the assumptions of the recent General Regulations for Data Protection, highlighting the total control that users have over their information (editing/deleting/consulting data) and the existence of protocols for treatment and access to information.

ONGAGEMENT is fully responsible for the program's database as an entity that collects, stores and manages the information.

Any data portability must follow the requirements of the defined protocol.